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Choosing fabrics: Why Khadi

Khadi, on the other hand, is India’s legacy and luxury – naturally washed, chemically unprocessed, hand-spun in much lower quantities – only 91 million square meters per annum in 2012-132. India’s poetic khadi, developed as a fabric for the common man and signifying hope to a newly independent India.
On the contrary, khadi’s popularity has wavered, with a younger generation yet to forge a strong connection, often still considered the conventional cloth of the principled or intelligentsia.
khadi relies on the dexterity of a hand that spins on an antiquated loom. India’s denim production is expected to grow to 1.0 billion meters per annum by 20151, yet there is nothing Indian about it: the technology is imported and designs are from Italian and American makers. Khadi, on the other hand, is India’s legacy and luxury – naturally washed, chemically unprocessed, hand-spun in much lower quantities – only 91 million square meters per annum in 2012-132.
Spinning the yarn used for khadi is a completely manual process, done on the charkha, and so the major challenge with this product begins with how to source it. Arvind has been working with various intermediaries in Gujarat as well as direct sources to set up an entire supply chain to procure khadi yarn. Production is complicated as well because the yarn is inherently imperfect, and quite delicate.

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Carving the wood blocks

 A street in Sanganer

A street in Sanganer

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 Manish Ji checking the block

Manish Ji checking the block


Block Printing

 
 Jessica and Priti 

Jessica and Priti 

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